Pushing the envelope and breaking new ground, the BurningAngel empire is a unique web cocktail of sex, rock n' roll and pop culture. Its unmatchable edge has claimed a burgeoning bi-coastal community both in and out of cyberspace. BurningAngel.com officially launched in April 2002; the amateur experiment, conceived by two college kids from Rutgers (Joanna Angel and Mitch Fontaine), has since exploded into a fierce indie company, pioneering a new species of erotica and giving way to the emergence of Joanna Angel as the "queen of alt-porn." In January 2005, the website's growing popularity spawned its sister DVD production company, BurningAngel Entertainment, which continues to deliver hip, ironic cult classics.

Since its inception, BurningAngel and its star Joanna Angel have been featured on such media outlets as CNBC, Fox News, Playboy TV, Fuse TV, KROQ Radio, Spike TV and SIRIUS Radio, and on the series premier of TLC's “LA Ink”. In addition, BurningAngel has appeared in The New York Times, Newsweek, GQ, The Village Voice, The New York Press, Esquire, Status Ink, Tabu Tattoo Magazine and Penthouse. In 2006 The New York Post featured her as one of the “Top 25 Sexiest New Yorkers”.